Over his 20-year career dealing with busy people making complex purchases, Mark developed a keen interest in how decision makers consume content during the buying process. This led to the formation of LookBookHQ to address the growing need for a simple solution that would enable brands to deliver more engaging, behavior-driven content experiences. Twice nominated as Ernst & Young Entrepreneur of the Year, Mark is a proven business leader with expertise in lean process management, risk management, software UX design, finance, operations and business development.
President & Chief Product Officer
Nick has previously founded or led several high growth technology companies in Canada, the US and the UK including Broadreach Networks (acquired by QinetiQ) and Macropolitan (acquired by Arqiva). Most recently, he was President, North America of Nomad Digital, the leading global provider of connectivity solutions to the transportation sector. He started his career as a strategy consultant at Arthur D. Little in London, where he worked in the Corporate Finance Advisory Services practice and focused on the Technology, Media and Telecoms (TMT) sector.
Our Leadership Team
Our experienced department heads keep everyone rowing in the same direction, united in our mission to delight our customers daily.
Vice President, Marketing
Elle Woulfe is a revenue-focused marketing leader with expertise in digital marketing, demand generation and marketing operations. A 2017 nominee for the 20 Women Leaders in Business, Elle previously held senior demand generation roles at Lattice Engines and Eloqua. As a self-proclaimed marketing nerd, Elle is an expert at bringing sales and marketing teams together through shared process, goals and KPIs. A New Englander based in Boston, Elle is the mother to two small children, a voracious reader, reluctant craft lady, impatient gardener and rabid Patriots fan.
Senior Vice President, Global Sales
Scott McNabb has held senior leadership positions with Oracle, Eloqua, WebTrends, IBM and CDC/Pivotal Software. He is also a veteran of the United States Air Force where he served with distinction as a Fighter Weapons Academics Instructor. A digital marketing expert and iconic sales leader and evangelist, Scott and his teams have guided countless Fortune 500 companies toward documented success. Scott lives in Atlanta with his wife of 18 years and his two kids. He is an avid runner, golfer and aviation enthusiast.
Vice President, Customer Experience
Heather Foeh is an expert in customer success, marketing and advocacy with a legacy of delighting clients at every stage of the customer lifecycle. Prior to LookBookHQ, Heather was VP, Customer Marketing and Advocacy at Vision Critical. Prior to that, she was Head of Culture and Customer Advocacy at Lattice Engines and Director of Customer Culture at Oracle. From 2008 to 2014, Heather held senior customer-focused roles, first at Eloqua and then at Oracle. Based in Las Vegas, Heather loves the desert, her Airstream and knitting.
Chief Financial Officer
Formerly VP of Finance at Achievers, where he helped orchestrate the company’s acquisition by Blackhawk Network, Dwayne Walker is an experienced finance executive with a proven record of successfully growing companies through venture capital funding, IPOs, mergers and acquisitions. A motivated, high performing leader, Dwayne is focused on strategy, growth, people and operational advancement. The father of three, he is a Fantasy Football junkie and a diehard Toronto Blue Jays and Edmonton Oilers fan.
Our Board of Directors
We’re fortunate to have some of the smartest minds in tech — people who have been there and done this — in our corner as trusted advisors.
“The phenomenal team at LookBookHQ has built a strong business around solving a costly problem for marketers. They’ve rapidly emerged as one the top vendors in the marketing technology space.”
General Manager, Disclosure Management, Certent, Inc.
“LookBookHQ constantly exhibits the relentless focus on value to the customer that I see in the best innovative businesses – it’s intrinsic to the belief that thrilled customers are the bedrock of a growing business..”
CEO, Klister Credit Corp.
“Our mission will transform how people connect with the information they need to make important buying decisions happen faster. Through our product vision, team and strategic alliances, we relentlessly pursue faster paths to quality revenue for our clients.”
CEO, LookBookHQ Inc.