[eBook] The Attention Economy: The Impact of Attention Scarcity on Modern Marketing
It’s hard to get someone’s attention; it’s even harder to hold on to it. As a marketer, you know this better than anyone. For you, attention, real attention, is everything. Without it, you’re just throwing more emails, ads, offers and content into the attention abyss. Understanding the true nature of attention, measuring it and holding on to it is synonymous with great marketing today.