Finally, The First Content Insight and Activation Engine For B2B Marketing

By Nick Edouard, President and Chief Product Officer at PathFactory At its heart, B2B marketing is a content-centric business. Always has been, always will be.…

The B2B Buying Disconnect: 3 Key Opportunities for B2B Vendors in 2018
B2B marketers churn out more content today than ever before. Yet a recent TrustRadius Buyer Survey reveals it may just not be the right type…
Amanda Levine
3 Key Elements Of A Content Activation Strategy
In a previous post, I highlight the perils of falling into a passive content trap. This post explores the antidote to passive content marketing and why…
Cassandra Jowett
The Perils Of Passive Content: A Cautionary Tale
What’s the last big purchase you made? A car? A house? A yacht perhaps (well, a girl can dream, right?). Now, think about what that…
Amanda Levine
How To Spot Your Most Sales-Ready Buyers With Engaged Intent
Which prospects are truly worthy of your sales team’s time and effort? It’s one of the most central and divisive questions in B2B marketing. Get…
Elle Woulfe
The Insight You Need To Understand Marketing Performance & Sales Readiness
Content Activation replaces a blind journey — one that takes place largely out of the view of the marketer — with a transparent journey, instrumented…
Cassandra Jowett
Make Every Click The Start Of A Journey With Content Activation
The typical buyer’s journey isn’t straightforward. It’s spiky. It’s unpredictable. It’s messy. It’s omnichannel. And as marketers, we have very little control over it. Getting…
Elle Woulfe