Scott Vaughan, CMO of Integrate, answers five quick questions about marketing in the Attention Economy and shares why he believes empathy and walking in your customers' shoes are the keys to holding on to buyer attention.
What is Attention-based Marketing and why should it be on your radar? In these videos, Elle Woulfe explains "the other ABM" and why B2B marketers need to focus on sustaining buyer attention. You'll also see Elle's dynamic Q&A with Kyle Johnson of Thomson Reuters Legal on how attention-based marketing is driving their account-based marketing strategy.
Tracy Staniland, Vice President Corporate Marketing at Asigra, answers five quick questions about content marketing and holding on to buyer attention.
Carlos Hidalgo, CEO of ANNUITAS and author of Driving Demand, answers five quick questions about marketing successfully in the Attention Economy.
If your prospects and customers aren’t reading your content because they never see it, how will that affect your content marketing ROI? Here are a few tips that marketers can learn from librarians to help them maximize their content marketing investment by turning a haphazard collection of digital files into a well-organized content library.
Joe Chernov, vice president of marketing for InsightSquared, answers five quick questions about marketing effectively in the Attention Economy.
Watch LookBookHQ's VP of Marketing Elle Woulfe introduce a new Q&A interview series on marketing in the Attention Economy and answer our "Fast Five" questions herself.
Matt Heinz, President and Founder of Heinz Marketing and a Top 50 Sales and Marketing Influencer, recently published a new book, Full Funnel Marketing. Our own Elle Woulfe caught up with Matt via video chat to discuss the new book, which takes a refreshingly “nuts and bolts” approach to sales and marketing best practices. Here's their conversation.
In the third instalment of his blog series, Chris, LookBookHQ's Demand Gen Manager and resident marketing geek, dives into the ways our marketing team is empowering our business development and sales teams using real content engagement data.
Last January, LookBookHQ’s Marketing team got in a room to hatch a master plan for building our first multi-touch email lead nurture program. With limited time and resources, our goals were to leverage existing content and build the nurture one touch at a time so we could accelerate our time-to-value. Here's an inside look at what we built, how we did it and the results we’ve seen in the first six months.
When was the last time you made a major purchase like a new vehicle on a whim? Probably never right? The car purchase journey is a lot like the B2B purchasing journey. Many consumers show the same content bingeing behavior when they're self-educating and making B2B purchase decisions. Here's what shopping for a new car can teach marketers about accommodating the B2B buyer's journey.
We asked a who’s who of leading B2B marketers, influencers and visionaries to discuss the impact of attention scarcity on their business, marketing strategies and day-to-day lives. Featuring contributions by thought leaders from Demandbase, Influitive, Marketo, Oracle Marketing Cloud, Vidyard and more, this new eBook is the definitive guide to marketing effectively in the attention economy.
Today I am pleased to announce that LookBookHQ has raised a $4M Series A round of funding led by Edison Partners, with participation from Hyde Park Ventures. This important milestone will help us to expand our content marketing automation platform and proprietary Content Science™ recommendation engine, and allow us to further innovate and bring our customers more of the world-class service they have come to expect.
In this first post in our Marketing Matters series, we take a look at the current state of content engagement in B2B marketing and offer some practical tips to boost engagement with your content.
What the Pokemon Go craze can tell B2B marketers about their approach to finding and capturing that rare and elusive creature: the qualified, sales-ready buyer. Learn why marketers need to "level up" when it comes to educating their prospects and finding truly engaged buyers among the much more common casual researchers and tire kickers.
In this latest installment of her series on modern marketing tactics, Martha Prange looks at retargeting in B2C and B2B marketing and lists 5 common retargeting mistakes to avoid.
Tapping into our firsthand experience as B2B marketers ourselves, as well as our recent experiences “on the ground” working with world-class marketing clients, the Client Success Team at LookBookHQ is excited to bring you a new 5-part blog series that looks at the challenges B2B marketers face every day and the proven tactics you can use to increase the effectiveness of your programs and campaigns.
In this new white paper by Demand Gen Report and LookBookHQ, we take an in-depth look at the latest research on B2B buyers’ content consumption behavior and what it can tell marketers about the sales-readiness of their prospects. Learn cutting-edge tactics to engage today’s fast-moving buyers and identify your most qualified leads.
Is your B2B content worthy of the fashion runway, or does it, if you’re being honest, come across as a little dowdy, grey and drab, more fit for an episode of What Not to Wear? A fashionista and student of B2B brands and storytelling offers tips for how to give your B2B content a makeover. Want your content to really pop? Here are 4 things to keep in mind.
LookBookHQ has teamed up with Oracle Marketing Cloud to publish The New Rules of Content Engagement: Secrets to Identifying Your Most Qualified Leads. In this new eBook, we look at how the new era of content engagement is changing the playbook for marketers, and the new rules you need to learn to better understand the content preferences of your buyers – and pinpoint your hottest leads.