What the Pokemon Go craze can tell B2B marketers about their approach to finding and capturing that rare and elusive creature: the qualified, sales-ready buyer. Learn why marketers need to "level up" when it comes to educating their prospects and finding truly engaged buyers among the much more common casual researchers and tire kickers.
In this latest installment of her series on modern marketing tactics, Martha Prange looks at retargeting in B2C and B2B marketing and lists 5 common retargeting mistakes to avoid.
Tapping into our firsthand experience as B2B marketers ourselves, as well as our recent experiences “on the ground” working with world-class marketing clients, the Client Success Team at LookBookHQ is excited to bring you a new 5-part blog series that looks at the challenges B2B marketers face every day and the proven tactics you can use to increase the effectiveness of your programs and campaigns.
In this new white paper by Demand Gen Report and LookBookHQ, we take an in-depth look at the latest research on B2B buyers’ content consumption behavior and what it can tell marketers about the sales-readiness of their prospects. Learn cutting-edge tactics to engage today’s fast-moving buyers and identify your most qualified leads.
Is your B2B content worthy of the fashion runway, or does it, if you’re being honest, come across as a little dowdy, grey and drab, more fit for an episode of What Not to Wear? A fashionista and student of B2B brands and storytelling offers tips for how to give your B2B content a makeover. Want your content to really pop? Here are 4 things to keep in mind.
LookBookHQ has teamed up with Oracle Marketing Cloud to publish The New Rules of Content Engagement: Secrets to Identifying Your Most Qualified Leads. In this new eBook, we look at how the new era of content engagement is changing the playbook for marketers, and the new rules you need to learn to better understand the content preferences of your buyers – and pinpoint your hottest leads.
Demand Gen Report recently released their 2016 Lead Scoring Survey Report sponsored by Act-On Software. Nearly half of the marketers surveyed admitted their lead scoring initiatives need improvement, and fewer than 2 in 10 ranked their programs as highly effective. Here are 4 things that can improve the quality of your lead scoring program.
LookBookHQ Recommend ensures that your prospects always see the next best content asset, whenever and wherever they engage. Based on proprietary Content Science™, Recommend’s self-learning algorithm automatically selects the content that gets presented to the visitor in the LookBookHQ Content Experience and optimizes the chances that you'll engage and convert visitors with your content. Nick Edouard shows how it works.
A B2B marketing expert and surfer shares a few thoughts on what surfing can teach us about B2B marketing, and offers tips to get you surfing like a pro for your next marketing program or initiative.
Because ABM is relatively new on the B2B marketing scene, there isn’t a definitive body of ABM best practices that marketers can emulate or a clear path to ABM success. We’ve put together a short list of 4 ABM “Must-Haves” that draw on our experiences implementing ABM internally and with our clients.
Matt Everson looks back at Oracle Modern Marketing Experience 2016 and compares modern marketers to master chefs who creatively combine ingredients to create effective strategies and serve up full courses of campaigns and programs that their audiences can’t wait to sink their teeth into.
A crop of new products and solutions has emerged, all promising to make ABM better, faster and easier. But what do all these solutions do, how do they work together and what ABM technologies do marketers really need in their tech stacks to be successful? These are the questions the ABM Leadership Alliance aims to answer.
Ramona Farrell, Campaign Marketing Operations Director for Thomson Reuters Financial and Risk, looks back on her team’s first year using the LookBookHQ platform. Ramona discusses the results, milestones and lessons learned along the way.
Introducing LookBookHQ Enhanced Analytics. This major enhancement to the LookBookHQ content marketing automation platform empowers B2B marketers to identify sales-ready buyers at a glance.
Account-based marketing has taken the marketing world by storm. But many B2B marketers face challenges in making ABM work at scale – from finding the resources needed to create focused micro campaigns to measuring interest and engagement on an account-wide basis. LookBookHQ's CMO Nick Edouard looks at how content marketing automation can help.
In this post, Chris shares some cool ways you can use the content engagement data captured by LookBookHQ within your marketing automation platform to juice up your campaigns, supercharge your lead scoring model and expedite sales-ready buyers to sales.
Today, LookBookHQ is thrilled to launch Flow — a new type of LookBook content experience that’s designed to help marketers do even more with those hard-won clicks and moments of attention.
Hi, my name is Chris and I love technology and creating killer marketing programs, processes and campaigns that convert and drive revenue. In this new blog series, I’ll share the problems I’m solving (because chances are they’re problems you’ve had too) and the creative ways my marketing team is using content engagement to drive qualified demand and identify sales-ready buyers.
When I first started at LookBookHQ, I thought that my previous experience as a B2C marketer would make my transition to the world of B2B marketing pretty easy. I mean, how different could it be? Marketing is marketing, right? Wrong. Here are three key differences between B2C and B2B that blew my mind.
This post addresses the basics of SEO and the LookBookHQ platform, answers some common questions our prospects and customers regularly ask, and provides tips and tricks for making your content experiences easier for your audience to find.