4 Things B2B Marketers Can Be Thankful For

As B2B marketers, we’re pros at identifying and solving problems. Iteration is one of our super powers and we can always make a campaign better next time. But sometimes we’re so focused on improving that we don’t stop to celebrate our successes or be thankful for how much B2B marketing practices and technology has changed for the better over the past few years. In honor of Thanksgiving, here’s a list of 4 things that B2B marketers can be thankful for.

The Attention Economy: How Traditional Marketing is Failing Fast-Moving Buyers

In 2001, Thomas Davenport and John Beck coined the phrase Attention Economy to describe the scarcity of attention and how to measure it, understand it and use it. It’s no accident that this idea coincided with the mass adoption of the web, which provided people with practically unlimited access to information. The notion of the attention economy is even more relevant today and it continues to have far-reaching implications for how marketers influence and educate their buyers. 

5 Surefire Ways to Mess Up Your Next Marketing Project

Things are pretty exciting in marketing tech these days. With all of the great solutions out there, it's easy to get swept up in the moment and forget some best practices. You invest a lot of time, effort and budget into your marketing stack and the potential benefits are huge. But your shiny new marketing automation platform, video hosting tool or content engagement platform is only as good as the planning and process that goes into it. 

Content Engagement Strategies B2B Marketers Should Steal from Digital Publishers

How often do you go to YouTube and only look at one video? Yeah, me neither. It’s more likely that I’ll watch one cute pet video (don’t judge), get enticed by another related one andanother. Then 10 or 15 minutes later, I’ll come up for air, having spent way more time avoiding work than I ever imagined (don’t tell my boss).

[New eBook] The Ultimate Guide to Always-on Nurturing

At the start of a new back-to-school season, it’s a great time to think about how marketers educate and nurture their prospects today and to take a quick refresher course at “Nurture U.” Given the typically low response rates and conversions for most lead nurture programs, marketers need to consider whether they’d give their own program a passing grade. We’ve put together the ultimate guide to nurturing in the new era of content engagement.

4 Ways Cold Calling is Like Stand Up and Tips for “Killing” on Your Next Cold Call

When I started working on the Business Development team here at LookBookHQ, I knew that, even though I had no previous experience working in the marketing tech field, I had a ton of customer service experience that I could bring to the table. But, what I never imagined is that my most valuable and relevant biz dev skills would come from being an amateur stand up comedian. 

Break on through to the other side: 3 reasons why marketers need to think beyond the click

Recently, Sean Callahan published a terrific article on the LinkedIn Marketing Solutions Blog titled: B2B Beat: Reach Prospects While You Sleep With Always-On Marketing. In his post, Callahan makes a compelling case for “always-on” as the natural evolution of marketing.

Herding Goldfish: Tips for Holding on to Your Buyer’s Attention While You’ve Got It

Care to take a guess on how long the average person’s attention span is? According to Statistic Brain, the average attention span in 2015 is 8.25 seconds – down from 12 seconds in 2000*. That’s awfully short, especially when you consider that the average attention span of a goldfish is 9 seconds.

Treat Your Prospects like People: 8 Do’s and Don’ts for Using Forms

“Hi, I know we’ve only just met, but let’s get married!” Seriously? Most rational people wouldn’t do this in real life, but many B2B companies are culprits of trying to move things along way too quickly with new leads and contacts. Case in point: Have you noticed that marketers sometimes do some pretty silly things with forms?