LookBookHQ Recommend ensures that your prospects always see the next best content asset, whenever and wherever they engage. Based on proprietary Content Science™, Recommend’s self-learning algorithm automatically selects the content that gets presented to the visitor in the LookBookHQ Content Experience and optimizes the chances that you'll engage and convert visitors with your content. Nick Edouard shows how it works.
A B2B marketing expert and surfer shares a few thoughts on what surfing can teach us about B2B marketing, and offers tips to get you surfing like a pro for your next marketing program or initiative.
Because ABM is relatively new on the B2B marketing scene, there isn’t a definitive body of ABM best practices that marketers can emulate or a clear path to ABM success. We’ve put together a short list of 4 ABM “Must-Haves” that draw on our experiences implementing ABM internally and with our clients.
Matt Everson looks back at Oracle Modern Marketing Experience 2016 and compares modern marketers to master chefs who creatively combine ingredients to create effective strategies and serve up full courses of campaigns and programs that their audiences can’t wait to sink their teeth into.
A crop of new products and solutions has emerged, all promising to make ABM better, faster and easier. But what do all these solutions do, how do they work together and what ABM technologies do marketers really need in their tech stacks to be successful? These are the questions the ABM Leadership Alliance aims to answer.
Ramona Farrell, Campaign Marketing Operations Director for Thomson Reuters Financial and Risk, looks back on her team’s first year using the LookBookHQ platform. Ramona discusses the results, milestones and lessons learned along the way.
Introducing LookBookHQ Enhanced Analytics. This major enhancement to the LookBookHQ content marketing automation platform empowers B2B marketers to identify sales-ready buyers at a glance.
Account-based marketing has taken the marketing world by storm. But many B2B marketers face challenges in making ABM work at scale – from finding the resources needed to create focused micro campaigns to measuring interest and engagement on an account-wide basis. LookBookHQ's CMO Nick Edouard looks at how content marketing automation can help.
In this post, Chris shares some cool ways you can use the content engagement data captured by LookBookHQ within your marketing automation platform to juice up your campaigns, supercharge your lead scoring model and expedite sales-ready buyers to sales.
Today, LookBookHQ is thrilled to launch Flow — a new type of LookBook content experience that’s designed to help marketers do even more with those hard-won clicks and moments of attention.
Hi, my name is Chris and I love technology and creating killer marketing programs, processes and campaigns that convert and drive revenue. In this new blog series, I’ll share the problems I’m solving (because chances are they’re problems you’ve had too) and the creative ways my marketing team is using content engagement to drive qualified demand and identify sales-ready buyers.
When I first started at LookBookHQ, I thought that my previous experience as a B2C marketer would make my transition to the world of B2B marketing pretty easy. I mean, how different could it be? Marketing is marketing, right? Wrong. Here are three key differences between B2C and B2B that blew my mind.
This post addresses the basics of SEO and the LookBookHQ platform, answers some common questions our prospects and customers regularly ask, and provides tips and tricks for making your content experiences easier for your audience to find.
Things were a lot easier 3,000 years ago when Sumerian craftsmen started signing the bricks they made, thereby creating the worlds first branded products. For one thing, the world of marketing was a lot less crowded and noisy back then.
Would it be fair to say that after someone clicks on your ad, fills out your form or downloads your content, you have absolutely no idea what happens? I mean, you probably assume that they read whatever marvelous content asset you were promoting but you don’t really know.
Recently, while discussing inside sales strategies, a very wise and successful head of worldwide business development said to me, “Leigh, you have to make every call personal. You have to focus on personalization.” This definitely resonated with me. For my business development team, personalization means knowing more than just someone’s name before you make a call. It means researching the company, where they are located, recent news releases, new hires, new products, etc. Heck, if I could, I’d find out what baseball team they cheer for and what they had for lunch!
We’ve all been there. You fall truly, madly, deeply in love with that hot new technology that all the cool kids are using and you’ve got to have it. But at some point, the “love at first sight” phase comes to an end, and you realize that in order to see the rewards, you’ll have to actually start using it! Wait… it’s not auto-magic???
This latest post is inspired by an email I received from my mom Julia just before the holidays. It went like this:
Dear Martha, when I give my email out to places like Shoppers*, I expect to receive an occasional email, but I am finding that they are coming daily. I will have to unsubscribe, but it’s too bad for the company: If they didn’t overdo it, I would have been happy to keep hearing from them.
A crackling fire, a steaming cup of (spiked) hot chocolate and a blanket of snow piling up outside… Who doesn’t love a snow day? It’s time to get jolly and test your knowledge of the white stuff. We’ve put together the definitive list of fun facts you’ll want to share at your next holiday party. Awkward silence? No problem! Did you snow….
For B2B marketers, forms are a necessary evil for converting anonymous traffic to known contacts, fast tracking a lead to sales, starting a free trial or registering people for a webinar or event. Forms may be needed, but that doesn’t mean that we can’t make the experience better for our prospective buyers. Here are 10 tips for how to get forms right.