Content Activation + Content Consumption Data

Accelerate your buyer’s journey by activating your content with bingeable Content Tracks and micro-personalized website recommendations. Measure what truly matters—time spent engaged with every asset and webpage—right down to the second.

Content Activation

Connect your buyers with everything they need to buy, on-demand and binge-ready.

  • Not just a passive hub.
  • More than basic email nurture.
  • Micro-personalized content recommendations anywhere on your website.
  • Bingeable Content Tracks.

Content Consumption Data

Understand whether your marketing materials were actually consumed, and which people and accounts consumed them.

  • Not based on clicks.
  • Not based on form fills.
  • Time spent consuming content + rich content metadata.
  • Use this data to qualify leads, and understand what content and channels are performing. Plus share this data with Sales.
SEE HOW PATHFACTORY CAN HELP YOU, SPECIFICALLY

What do you do?

Demand
Generation

Marketing
Operations

Marketing
Leader

Content
Marketing

Website
Owner

Account-Based Marketing