What B2B marketers can learn from Ikea.

Love it or hate it, IKEA is masterful at orchestrating a unique shopping experience and guiding your every move once you’re in their store. IKEA’s store layout is carefully designed to keep you there longer and to encourage you to engage with all that they have to offer. B2B marketers can learn a lot from IKEA about delivering compelling content journeys that hold on to a buyer’s attention.


Big Ideas

eBooks, strategy guides, surveys and infographics with the latest research on content marketing automation, engagement and how attention scarcity is changing the game for marketers.

The Attention Economy

Always-On Nurture Guide

Effective Storytelling

The New Rules of Content Engagement

What B2B Marketers can learn from Ikea

State of Content Marketing

Engagement in the Netflix Era

Welcome to the Netflix Era of Marketing


Product Info

Information on the LookBookHQ content marketing automation platform and how LookBook content experiences help marketers
sustain attention and identify sales-ready buyers.

LookBookHQ Explained

[Data Sheet]
LookBookHQ Introduction

LookBookHQ Product Overview



Practical resources, checklists, tactics and tips to help you increase engagement with your content, cultivate sales-ready buyers and fuel qualified demand.

7 Ways to Get Better Results from your Nurture Program

[White Paper]
Accommodating Today’s
Fast-Moving Buyers

Ultimate Guide to Storytelling


Case Studies

Real-world examples of how clients are using the LookBookHQ content marketing automation platform as an integral part of their programs to drive results.

[Case Study]

[Case Study]
Information & Analytics Leader

[Case Study]
IMAGINiT Technologies

{Case Study]

[Case Study]
Cetera Financial Group