What B2B marketers can learn from Ikea.

Love it or hate it, IKEA is masterful at orchestrating a unique shopping experience and guiding your every move once you’re in their store. IKEA’s store layout is carefully designed to keep you there longer and to encourage you to engage with all that they have to offer. B2B marketers can learn a lot from IKEA about delivering compelling content journeys that hold on to a buyer’s attention.