The buyer's journey shouldn't be a scavenger hunt
The passive marketing tradition wrongly assumes your buyers will somehow find and consume the content they need to become educated and ready to buy.
Unfortunately, without knowing what information they need to consume or where to find it, they are left to hunt around in the dark. That’s why most B2B marketing fails to produce truly qualified prospects.
Content Activation connects your buyers with all the information they need to make informed purchase decisions, whenever and wherever they click, and produces Engaged Intent: the leading indicator of sales readiness.
Content that adapts to your buyers' needs
The buyer's journey activated
increase in marketing’s
contribution to revenue
Performant B2B marketers love LookBookHQ
“We have people bingeing on content, reaching AQL status. The follow-up appointments turn into really good opportunities that we can now go close.”
Edwin Van Riessen
Director, Demand Generation
“It’s intuitive. You can build things quickly, get to market quickly, get results quickly, optimize quickly.”
Industry-leading companies trust LookBookHQ
to achieve better marketing outcomes
LookBookHQ helps high-performance marketers at some of the world’s best companies transform their passive content into active buying journeys so they can accelerate buyer education and qualification.