3 Powerful Intelligent Content Products
Whether you want to curate an ideal content journey for your prospects or let Content Science optimize your visitors’ path through your content, LookBookHQ’s Intelligent Content Platform has you covered.
Design an ideal content journey for your prospects
LookBookHQ Target allows you to curate and deliver personalized content experiences or ‘playlists’ for known audiences. With Target, you can move your prospects through the most effective content journeys and deliver more content per click to engaged prospects who want more right now. Using Target, you can dramatically improve conversion rates across your marketing programs and identify sales-ready buyers. For defined audiences, Target is the ideal destination from any click or channel.
Deliver more content per click at scale
LookBookHQ Explore gives you the ability to quickly and easily aggregate collections of relevant content together, creating a personalized content destination for one or many buyers. Explore eliminates the need for one-off landing pages and microsites, which can take expensive designers and developers days or weeks to build. With Explore, you can deliver the right content to the right audience, accelerate engagement with that content, and collect visitor intelligence along the way.
Leave content sequencing to science
LookBookHQ Recommend is the only automated content sequencing engine that maximizes your prospects’ attention by promoting the next best content asset – wherever and whenever they engage. Using Content Science™, LookbookHQ’s proprietary machine-learning, data and algorithms, Recommend enables you to use self-learning, dynamically-generated content experiences to convert anonymous visitors to known prospects and identify what sequence of content works for your audience.
Promote the next best piece of content
Choose from a variety of different content promoters to keep your visitors reading or watching longer by serving up the next most relevant piece of content.
Promote multiple content assets that the visitor can view within a single session with an intuitive and familiar index view of all available content.
Map out the journey you want prospects to take with timed content promotion, forms and personalized experiences.
Promote a menu of multiple content assets that visitors can navigate through in a single session.
Feature a primary content asset and support it with related pieces of content assets that visitors can explore at their own pace.
Before a visitor leaves your site, promote a relevant piece of content to encourage them to stick around and keep engaging with your content.
Drive visitors to come back to your website through inactivity promoters that show up in their browser tab.
All your content in one place
The LookBookHQ Content Library enables you to easily consolidate all the content from across the web that’s important to you and your prospects – owned, earned and third-party content of any type or format – into a central repository. From the content library, you can quickly and easily drag and drop relevant content assets into focused Content Experiences.
Creating content experiences is super easy
LookBookHQ’s Content Experience configuration allow you to add and adjust different components within your content experience such as add a branded header, enable social sharing, set up time-based capture forms for conversion and configure content promoters.
Add engaging content experience across all your channels
Integrating engaging content experiences into your website, display, social and other channels is as easy as providing a link or adding a few lines of simple and powerful code to your website or blog. Allow visitors to navigate through more of your content per click wherever and whenever they engage.
Convert visitors with time-based forms
Allow visitors to preview your content to get them engaged before popping a capture form. Time-based forms let you “give a little to get a little” – encouraging visitors to get hooked on your content before filling out a form to continue reading or watching. You can incorporate a form anywhere throughout your content experience. Forms can be imported from your marketing automation platform or any third-party platform.
Engagement data that goes beyond the click
Assess the performance of your website experiences, content experiences and individual content assets based on how much time people are spending with your content. Identify fast-moving buyers and engaged accounts whose content bingeing behavior is a tell-tale sign of sales-readiness. Remove the guesswork in delivering the most optimal content sequences for your audiences.
At a glance, you can see a bird’s-eye view of your content performance, who is engaging and who is ready to move on to sales!
Take a deep dive into visitor and content data
Drill down into how your content is performing with individual audience members. Separate the serious buyers from the casual content browsers based on how much time they’re spending with your content after they click and how fast they’re moving through it.
Always promote the next best asset
Easily discover which content promoter types are performing the best within your different website experiences and optimize your experiences for various channels to increase engagement and conversion rates.
Know your audience
Filter your audience by domain, company revenue, size, location or interest to better understand how anonymous and known visitors are engaging with your content. Easily measure the intensity of engagement on an individual and account-wide basis for ABM and named account strategies.
Put your prospects on the right path
Understand the most optimal path through your content and take the guesswork out of delivering the right sequence of content to engage and convert your audiences.
Connect the dots between content and results
Track the performance of your content as it relates to your different marketing campaigns, channels and sources. Gain new insight into content marketing ROI and revenue attribution.
Integrations that make your martech stack sing
LookbookHQ’s integrations encompass data, content and channels. You can integrate proprietary content engagement data to provide actionable insight into your visitors and content. You can also incorporate virtually any type of content into your LookBookHQ experiences, and publish your dynamic content experiences through a variety of channels.
Basically, we integrate with everything
In addition to our APIs, point integrations and key alliances, webhooks extend the power of LookBookHQ integration to any third-party applications in your sales and marketing stack. Transfer actionable content engagement data to outside applications in real time – the use cases are only limited by your imagination.